GoDaddy Controversy

Controversy? Have any of those commenting here seen European commercials? We are positively Amish by those standards. Secondly, although this has been repeated a trillion times, if you don’t want your child to see something on television, turn it off. The ads for the Superbowl have, for many years, been over the top. Considering the cost per minute, they darn well oughta be.

As far as GoDaddy’s ads are concerned, they work. They build brand awareness in what is, for the vast majority of folks, an industry that provides an obscure service. Personally, the question the business judgement employed to make the decision to spend millions of dollars to market to a largely disinterested public, but if you’re going for the IPO route, it’s a necessary evil. Even if you’re not, the goal is always to move visibility up to keep sales revenues moving forward and a host of other obvious reasons, like getting the interest of a potential buyer.

In a country where freedom of speech is so prized, it’s sad that something so transient as a television commerical or a “wardrobe malfunction” can generate such real concern. In light of everything else, such as a war, a 400 billion dollar deficit, tens of thousands hitting the brick at major companies and bird flu, 30 seconds of time does not social politic make.

If GoDaddy has the bucks to spend, let them go for it. If you or I don’t want to watch it, it’s bathroom time. Or time for a snack. Or time to read with your kid. Or time to help out in a country that needs it. Really.